Rockenbach Productions

In preparation for starting a company, I thought it suitable to design a logo.  It is based on a goldfish named Honeydew.

It was when I was sitting in my kitchen talking to my fish when I realized that he would make a perfect logo.  I'm not sure what instinct told me that, but I decided to go with it.

It wasn't unti later I finished the drawing that I looked up some information on fish/goldfish as a totem. Here is what I found:

Fish:

Independence, Potential, Adaptation Fish can teach us to adapt to all environments; they can teach us to streamline our lives; they can give us protection when we need it; and connect us to the creative element of life: water.

A Fish swimming down symbolizes the involution of spirit, while a Fish swimming up is the evolution of the spirit. They reveal the strength of the currents of our lives and  see clearly in the murky waters of the future. When Fish entered your life as a Totem, it will often signal one of the senses being awakened: visions, prophetic dreams, or clairaudience is possible. There will be greater contact with the spiritual realm. Goldfish: This Totem brings peace and prosperity to those who have it.  Look for new opportunities and take advantage of them.

Cool, its a good thing I listen to my intuition. Goldfish:

This is what the drawing looks like.  I use this as a template to create a Vector image that I can safely use for any occasion.

At one point I though having a more graphic oriented image would be better, but the translation from drawing to vector became sloppy.  This is still a Vector image, but with less of a blur.  I was happy with this translation and might keep it around for a while.